Value Chain Analysis of a Market with a Differentiation Strategy.

Primary Activities

There should be Inbound logistics. Customers desire unique items with differentiated features, which is why I must place a premium on quality, which will need obtaining high- quality raw materials and other goods from suppliers. To do so, I need to establish and maintain positive relationships with their primary suppliers, who can supply me with high- quality raw materials.

Better Operations must be adapted. As buyers desire high-quality products with unique characteristics, I'll have to provide high-quality products with unique features. I'll also need to establish adaptable systems in order to respond rapidly to changing client needs.

There should be Outbound Logistics. As in order to establish complete customer satisfaction, I must assure that goods are supplied precisely and on schedule.

Better Marketing and Sales must be provided. When adopting differentiation approach, I will need to create strong good relationships with customers and invest money in successful promotion and advertising programs. There should be After-sales service. In order to supply after-sales service, a properly trained team should be in place to assure maximum customer satisfaction.

Support Activities

There should be improvement in Infrastructure. There should be Long-term investments in new technologies and innovative products, as well as marketing and advertising to provide great services.

There should be Human Resource Management. Company should provide new technology knowledge, investments in training should be made, as well as people with high qualifications who can provide breakthrough services. Employees should also be compensated more for their creativeness, according to HR.

I must collect and create superior information systems in order to obtain up-to-date market information and real-time information in all domains. The broad systems will provide overview of the entire company. For instance, the sales department will be able to determine whether or not the things that customers want are in stock. How far along they are in the manufacturing process and when they can be delivered on time. ERP systems will also be used to connect the information of the entire organization.

There should be better Procurement process. It is necessary to obtain high-quality raw materials.