Coca-Cola Company's SWOT Analysis

Strengths

Variety of items- One of Coco Coal's great strengths is the wide range of products it offers across many categories. Coco Cola owns over 500 brands and operates over 200 businesses.

Market Share- Through the use of a market share of 43 percent in the soft drink business, they have a strong position comparison to many other competitors.

Brand recognition- Coca-Cola is one of the most well-known brands worldwide, which offers them a great advantage over its rivals. It also guarantees that any new product or brand they invest in it will receive attention extremely quickly.

Secret recipes- The Coca-Cola Company become successful because of possessing a secret formula for their trademark beverage. It means that competitors will have a hard time replicating this product.

Weaknesses

Health trends- One of the company's most important problems is its failure to respond to existing health trends. As individuals grow more aware of harmful foods and the quantity of sugar they consume, soft and sugary beverages are progressively being substituted with healthier alternatives.

Sugar substitute- Another health-related issue for the company is its difficulty to improve product quality while sacrificing its well-known taste. Coca-Cola has spent years searching for a healthier sugar alternative but has failed to develop one.

Opportunities

• Health trends- If the Coca-Cola Company closely analyzes and adapts to current health trends, it has a tremendous potential to expand its market share. Gaining a higher proportion of the soft drink market is also a goal. Mainly whether they can locate a healthy sugar replacement.

• Few Major Competitors- Despite the brand's popularity and the fact that there are only some big competitors for these types of products, Coca-Cola can easily present new items with the correct marketing plan.

Threats

Healthier alternatives- There is firm's domination in the market in soft drinks, however there are numerous healthier alternatives available. People are increasingly preferring tea, sparkling water, smoothies, organic drinks, freshly squeezed lemonade, and other alternatives as they grow highly health conscious.

Negative press and media coverage- The Coca-Cola Company is well-known for its brilliant marketing methods and outstanding brand image, but it gets a lot of negative criticism for being harmful to one's health. In-depth investigations, YouTube videos, and even stories from reputable publications like The Telegraph could be harmful for the company in the long run.